Showing posts with label kraft foods. Show all posts
Showing posts with label kraft foods. Show all posts

Tuesday, May 14, 2013

Marketing Schemes

All the stores do it. Walmart ( aka ChinaMart) is the worse though. They will put the high dollar items at eye level, and the cheaper items on the very bottom shelf.
For instance they carry a brand of canned vegetables called "Stone Mountain" excellant taste to them- Our kids love the green beans. They taste better then the walmart brand, and they are cheaper. So Walmart has those on the bottom shelf, unless you have previous knowledge of them or look down while shopping you will never know they exists.

The newest tactic is of the picture below. Walmart has changed the packaging on their mac n cheese boxes to match those of Kraft. If you are in a hurry and not paying attention, they figure you will pick Kraft brand instead.And look at the price difference..$.56.
 I almost made the mistake myself yesterday, I like to make a quick meal of "hamburger mac" where I add ground meat to macaroni and cheese..the kids love it and its fast to cook.Really great for those nights when there is a baseball practice or game. I looked at the box and was like "oh wow! " put the kraft  back and grabbed the GV brand.


 
 
I have also noticed it with cans of spaghetti sauce, and chips-- increasingly over the past few years the can or bag sizes have become smaller and the price gone up. All in attempt to get more money out of us the consumer.
Another good item is kids drinks. They like to put the Capri Suns up high, which are actually higher in sugar, then what I buy..the "Hugs Fruit Barrels"  only 2.98 for a case of 20. And they have 75% less sugar then kool aid or Capri Suns- Walmart is good about keeping these as well on the very bottom.
So next time you are shopping, in a hurry, or the kids are bugging you for a bag of candy or some new toy..please pay attention to what you are grabbing off the shelf, because at the register it will cost you.  Definitely its "buyer be ware".....

-JUGM