Tuesday, May 14, 2013

Marketing Schemes

All the stores do it. Walmart ( aka ChinaMart) is the worse though. They will put the high dollar items at eye level, and the cheaper items on the very bottom shelf.
For instance they carry a brand of canned vegetables called "Stone Mountain" excellant taste to them- Our kids love the green beans. They taste better then the walmart brand, and they are cheaper. So Walmart has those on the bottom shelf, unless you have previous knowledge of them or look down while shopping you will never know they exists.

The newest tactic is of the picture below. Walmart has changed the packaging on their mac n cheese boxes to match those of Kraft. If you are in a hurry and not paying attention, they figure you will pick Kraft brand instead.And look at the price difference..$.56.
 I almost made the mistake myself yesterday, I like to make a quick meal of "hamburger mac" where I add ground meat to macaroni and cheese..the kids love it and its fast to cook.Really great for those nights when there is a baseball practice or game. I looked at the box and was like "oh wow! " put the kraft  back and grabbed the GV brand.


 
 
I have also noticed it with cans of spaghetti sauce, and chips-- increasingly over the past few years the can or bag sizes have become smaller and the price gone up. All in attempt to get more money out of us the consumer.
Another good item is kids drinks. They like to put the Capri Suns up high, which are actually higher in sugar, then what I buy..the "Hugs Fruit Barrels"  only 2.98 for a case of 20. And they have 75% less sugar then kool aid or Capri Suns- Walmart is good about keeping these as well on the very bottom.
So next time you are shopping, in a hurry, or the kids are bugging you for a bag of candy or some new toy..please pay attention to what you are grabbing off the shelf, because at the register it will cost you.  Definitely its "buyer be ware".....

-JUGM

12 comments:

  1. It's all about the profit at Chinamart. Screw the workers and the customers...

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  2. What both of the fellows above said....I hate Walmart and avoid it like the plaque if at all possible. I grow most of our vegetables and since a little Piggly Wiggly was built 4 miles from me last year, I go there for almost all of our meats which are as reasonable as the big stores in town..sometimes even more so. The cost of packaged food has went up in price while they have shrunk the size. They raised the prices when gas went so high but did not lower the prices when gas went down. If the government had any sense they would hire Walmart marketers to help fix the economy.

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  3. K and Pioneer: Totally Agree with you!

    Mama: I never buy meat at Chinamart..usually go to the military commissary or butcher for that. Piggly Wiggly originated in the Carolinas and I love ya too much to go in to detail about the issues with their meats..

    I am working on growing more veggies, but currently lack the land, so We hit farmers markets or local produce stands...

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    1. I am from Memphis, TN, so I was surprised to hear you say PW was founded in the Carolinas. Where did you get that information?

      http://en.wikipedia.org/wiki/Piggly_Wiggly

      I am not arguing, just giving you the source of my information that could be flawed: experience and Wikipedia.

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    2. Linda-- Thanks for the clarification. My grandmother worked for years and years at one in South Carolina.. Of course this was back in the 50s and 60s...way before computers..I was going off her word...

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    3. So far the meats are great and it is a nice clean, new store. I can tell you horror stories of the flour and cornmeal mills too but I love you too much for that. Papa Bear was a millwright and used to set the machinery at all of those mills. I told him to stop telling me stories as I loved my bread too much...bahahaha

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  4. I'm hoping to have a garden one day. :) I'm all about off brand if it taste good. :)

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  5. Since I ride about in an electric cart in grocery stores, I do find those lower items more easily.

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  6. Hadn't thought about it in that light, but you're correct... sigh

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